The INKEY List is a very popular UK brand that seems to have popped up overnight. They are comparable to DECEIM’s The Ordinary, as they focus on minimal ingredients and packaging. I was very intrigued to learn that The INKEY List is unique, in that all of their formulas are based around 15 hero ingredients. These ingredients range from hyaluronic acid to kaolin clay and more.
DECEIM is known as “The Abnormal Beauty Company.” They umbrella multiple brands, including The Ordinary. The Ordinary is so popular and unique because their packaging is simple and minimalistic (I love the dropper bottles!), they only use key ingredients that are needed, and they are ridiculously affordable.